6 Easy Ways to Get Other People to Write Your Content

lazyI am lazy.

Well, that’s not really true. Mostly what I am is busy, and when I’m busy with client work, my stuff seems to get pushed aside. Like this 30-day blogging challenge.

So I was thinking today, there must be a way to make blogging easier, and what I decided is that sometimes, I just need to get other people to create content for me. Here’s how:

  1. Guest bloggers. This is when you invite someone (or they approach you) to write a unique article you can post to your blog. It’s good for you, because it’s relevant, interesting content. It’s good for them because it exposes them to a wider audience, and gives them a link back to their site or offer.
  2. Curate something. Sometimes other people just say it better, so give ’em a little intro, then send your readers to their site to read the whole article. If you want some great tips about how this can be done elegantly while still making you look good, Kelly McCausey has a fantastic course all about curation.
  3. Reprint an article. You can find freely available content in article directories, but also on some niche websites. Nicole Dean, for example, has an entire collection of material you can reprint on your blog.
  4. Embed a YouTube video. Write a short intro, drop in the code from YouTube, and you’re done!
  5. Promote a product. The best affiliate programs offer blog posts and articles you’re free to use when promoting their products, so take advantage.
  6. Steal an email. Did you just receive a promo email for a product your market needs? Reprint the email (with permission, of course) as a guest post.

Now, obviously, you can’t populate an entire blog with other people’s content. It won’t do your search rankings any good, for one thing, but also, it won’t show off your experience and expertise. But when you’re feeling lazy, are overbooked, or just plain run out of things to say, these six ideas can keep the content flowing.

By the way, if you’d like to guest post on www.EducatedVA.com, hit me up here. I’m always looking for great articles of interest to virtual assistants.

 


Comments

  1. says

    I’m awful at curating on my blog. I took Kelly’s course and it was great and I set up something to do curation and I think I’ve done it twice. It’s funny, I’d rather write an entire blog post than tell people hey go read this awesome post.

    • Cindy says

      Really? Sometimes my biggest hurdle is deciding what to blog about, so with the curation method, I don’t have to worry about that. Someone else has already decided. All I have to do is add my opinion (and I’m good at having opinions).

  2. says

    Dropping a YouTube video is always an easy way to get content on your site! Just make sure it is relative (obviously) – no dancing cats videos (unless that is your niche).

    The important point which you point out, Cindy, is that you should still add value to the video by posting a short intro stating why the video is important or why you are posting a video.

    Posting videos reminds me of watching a movie back in school. Some movies seemed like it was because the teacher was lazy and had nothing prepared. Other movies had follow-up, there was discussion afterwards, or lesson plans revolved around the movie… make sure your post is like the second movie scenario!

    • Cindy says

      Love the analogy of the movies in class. You’re absolutely right – there’s a big difference between showing a video (posting it to your blog) that’s relevant and meaningful, and one that’s just taking up space and time. Definitely go for the good, informative content every time.

      Thanks for the input Paul!

  3. says

    I’m the world’s worst blogger these days. I used to keep up with many different blogs in many different niches back when you could make a good Adsense income. Gosh when was that, pre-2005 I think. But now that I write for others I get side tracked in a big way from writing for my own blogs of which I now only have two. I like all the ideas and I think curation is a great way to get more content. You can even curate someone’s blog post that you disagree with…. but you have to be careful with that! 😉

    • Cindy says

      I think curating something you disagree with is a fantastic idea. You just have to be a little diplomatic. Can’t go calling another blogger an idiot. But you could definitely state your case, and even invite a cross-blog conversation. Good idea!

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