Educated VA #4: How Confidence and Mindset Affect Your Business


When is the last time you stepped out of your comfort zone to do something that improved your business?

In this week’s episode of the Educated VA podcast, I’m chatting with Faydra Koenig about building up your confidence so you can build a business on your terms.

Today’s Tip

Seems like just about every week we hear about yet another website or online merchant who has been hacked. The number one thing you can do to protect yourself? Use strong passwords.

But remembering them – especially when you have hundreds, like I do – can be a real pain. Enter my favorite password manager, Lastpass. It keeps all my passwords safe and secure, lets me share them with others, and did I mention it’s free?

Learn more at, and if you want to learn more about how it works, check out the video training, Lastpass Made Easy.


How Confidence and Mindset Affect Your Business

I really enjoyed chatting with my special guest this week. Faydra Koenig is best known as America’s Divorce Coach, but very soon you’ll be able to find her sharing her life wisdom with a wider audience at (currently under construction).

In this episode, she and  I had a great conversation about how your confidence level and attitude affects your business. She shared tips for:

  • Stepping out of your comfort zone at live events
  • Raising your rates
  • Valuing your own skills
  • Setting appropriate boundaries
  • How to choose the right clients

Plus, we talked about the PITA fee. What it is, and when to use it.

This Week’s Business Building Resource

It’s no secret that I’m a huge fan of podcasts, and one of my favorites is Ed Gandia’s High Income Business Writing podcast. While his market is writers, he also shares marketing advice, thoughts on pricing your services, and many other topics that are of interest to anyone operating a small business.

Check it out at

Links and Resources Mentioned in This Episode

Private coaching for virtual assistants

Novice to Advanced Marketing Systems Workshop


Lastpass Made Easy

High Income Business Writing Podcast with Ed Gandia




  1. says

    I absolutely have a PITA fee that I use from time to time. Fortunately, I haven’t had to pull it out in awhile. Hopefully that means I’m doing something right and connecting with awesome people … but it’s still there in my back pocket on reserve should I ever need it.

    • Cindy says

      Good for you Loretta! I think that must mean you’re doing a great job of attracting the RIGHT clients!

    • Cindy says

      Thanks Tishia! I’m really glad you enjoyed it! Faydra was lots of fun. I hope to have her on again in the future.

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