Every day I have a conversation with at least one virtual assistant who is trying to grow his or her business. When I ask what marketing methods they’re using, the answer is almost always, “I don’t know what to do.”
In this episode of the Educated VA Podcast, we’re going to talk about how to leverage your knowledge and skills into a solid marketing message.
I’m pretty frugal when it comes to business tools, so I’m reluctant to spend money on stock image sites. Not only that, but it seems like the most popular images you find there are seen everywhere.
So I was thrilled when the blog at BufferApp.com published a list of 53 places to find free images. Some of them were duds (in my opinion) but one of them, a Creative Commons search engine, has been fantastic at helping me find great images for this blog and other projects. In fact, that photo above was found using this search engine.
7 Ways to Use Your Knowledge as a Marketing Plan
Bloggging. Yes, I said it. This is my absolute favorite way to share knowledge with the intent of attracting your ideal audience. It works; you should try it.
Social Media. Facebook, Twitter, LinkedIn and other networks are full of conversations that can benefit from your expertise. Join in. You might just be surprised where it leads.
Forums. Joining discussions on niche forums offers you the chance to really show off what you know.
Email marketing. Sharing tips and strategies with your mailing list not only keeps in you in the front of their minds, but reinforces your “expert status” so when they need help, they know who to call.
Blog commenting. Again, just another way to join in the conversation.
Create valuable giveaways. Checklists and worksheets to help your potential clients get things done are a fantastic way to show off your knowledge. Be sure to include contact info!
Create an info product. They’re not just for marketers. VAs can (and should) create information products for those who either cannot or will not hire you. Give them another option to benefit from your knowledge.
My personal favorite – Creative Commons Search
Photo courtesy of Anonymous Collective